Updating How You Evaluate Your Firm's Media Presence With The Share of Voice+ Score
When it comes to solidifying a company’s media presence, Share of Voice can be misleading. High numbers of media citations can hide a...
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danjason
Apr 251 min read
Introducing MiData
Your next favourite data analytics tool for PR and Marketing.
danjason
Apr 243 min read
How Not To Get Bogged Down In Your Analytics
Gathering and making decisions based on data is the most reliable way to build consensus around lead generation, growth strategies and...
Daniel Jason, MCIM MCIPR
Apr 12 min read
Material Impact Unveils Revolutionary AI-Driven PR Robot - The Future of Financial Public Relations
April 1, 2024 – London & Chicago – In an industry-first, Material Impact Marketing Communications proudly announces the launch of its...
Daniel Jason, MCIM MCIPR
Feb 12 min read
Celebrating 3 Years of Material Impact: Elevating Finance Brands with Expert Knowledge, Content & PR
February 1, 2024 - London, UK – Material Impact Marketing Communications (‘Material Impact’), a leading public relations and marketing...
Daniel Jason, MCIM MCIPR
Jan 316 min read
How to Hire a Financial Services PR Agency – A Guide For Fund Administrators
You’re a marketing, PR or head of business professional in a fund administration firm. Senior leaders have bought into your idea that a...
Daniel Jason, MCIM MCIPR
Jan 314 min read
Building The Agency Of The Future
This post was written for Material Impact's third birthday. Material Impact specialises in financial services PR and marketing, in...
Daniel Jason, MCIM MCIPR
Jan 223 min read
The Blueprint for Achieving Top Tier Public Relations Coverage For Financial Services Firms - A Brief Summary
As we usher in 2024, it's a good time to reflect on the strategies and tactics that constitute successful Public Relations for financial...
Daniel Jason, MCIM MCIPR
Jan 111 min read
A Toast to Teamwork and Triumph in 2023: Celebrating Our Success at Material Impact Marketing Communications
As we close the chapter on 2023, it's with immense pride and gratitude that we share Material Impact's outstanding achievements of the...
Daniel Jason, MCIM MCIPR
Dec 6, 20233 min read
Crystal Ball: 10 Financial PR and Marketing Trends for 2024
As we look towards 2024, what will the key trends in financial communications and marketing be? I’ve dusted off my crystal ball and...
Daniel Jason, MCIM MCIPR
Nov 29, 20234 min read
Human vs Machine: Navigating the Realities of AI in Financial Business Communications
Above: will robots take over marketing, public relations or other communications functions in financial services? The introduction of AI...
danjason
Nov 22, 20234 min read
What it takes to change the game: introducing the Share of Voice+ Score for fund administrators
The PR Pulse: Share of Voice+ Report was created to help marketers and PR professionals in the fund administration industry to assess...
Daniel Jason, MCIM MCIPR
Nov 15, 20232 min read
Why Share of Voice in Public Relations Falls Short and the Rise of Share of Voice+
Above: Share of Voice+ is a metric that shows how well, not just how much, a firm stands out from the crowd. Share of Voice (SoV) is a...
danjason
Nov 9, 20235 min read
Interview with Daniel Jason, CEO of Material Impact Marketing and Communications
Interview with Dan Jason, CEO of Material Impact. He addressed some of the most pressing issues in the field or marketing and PR.
Daniel Jason, MCIM MCIPR
Nov 9, 20232 min read
How $200bn Fund Administrator Crestbridge Broke Through the Noise with CAMMI
Standing out in the fund administration space can be challenging. Crestbridge, a fund administrator focused on Private Equity and Real...
danjason
Nov 2, 20233 min read
New Report Debunks Myth: Size Doesn't Dictate Success in Fund Administration PR and Marketing
Some larger firms losing brand awareness over time versus smaller firms Smaller fund administrators are winning the PR battle Apex Group...
Daniel Jason, MCIM MCIPR
Jun 27, 20232 min read
Empower Your Campaigns with Marketing Analytics: Introducing MiData
Analytics as a managed service can help businesses of all sizes maintain a strong online presence. Find out how.
Daniel Jason, MCIM MCIPR
May 16, 20233 min read
From Plan to Profit: A Short Guide to Mastering Content Strategy for Financial Services Firms
Successful financial services marketing isn't just about the numbers. It's about storytelling - and content strategy is your pen.
Daniel Jason, MCIM MCIPR
May 27, 20223 min read
Doom and gloom at Davos 2022, but financial services firms can help address global issues
Time is not an ally, but the financial services industry can, uniquely, play a vital role in helping solve global issues.
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