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Material Impact Unveils Revolutionary AI-Driven PR Robot - The Future of Financial Public Relations 

April 1, 2024 – London & Chicago – In an industry-first, Material Impact Marketing Communications proudly announces the launch of its ground-breaking AI-driven PR robot, “PRoBot”. This state-of-the-art technology promises to revolutionize the world of public relations and marketing for financial services, including asset managers, fund administrators and financial membership organisations. 

PRoBot, equipped with advanced artificial intelligence and machine learning capabilities, is designed to autonomously create, distribute, and analyze PR content, while seamlessly integrating with visual content creation AIs. The robot’s unique feature lies in its ability to generate press releases, social media posts, and even entire marketing campaigns in seconds. 

“We’re excited to be at the forefront of PR technology with PRoBot,” said Daniel Jason, founder and CEO of Material Impact. “Imagine a world where PR strategies are executed at the click of a button, with creativity and efficiency beyond human capabilities. Beyond automating PR tasks, we’re talking about a robot that can host press conferences, engage in witty banter on LinkedIn, auto-dial and pitch prospective clients and journalists alike every 3.7 seconds.” 

Rumour has it that PRoBot is penning a self-help book for financial marketers and communications professionals entitled ‘Beyond Caffeine: Ten AI-Powered Ways to Success,’ which will be launched in a virtual press conference hosted by PRoBot itself. 

“This April, we’re not fooling around,” added Jason. “We’re redefining the boundaries of technology in PR. It’s time to sit back and let the robot do the talking.” 


Notes to Editors 

About Material Impact 

When Material Impact isn’t writing April Fools’ jokes, we are a full-service public relations and marketing firm specializing in the financial services sector. With offices in London and Chicago, Material Impact combines industry expertise, innovative strategies, and a data-driven approach to help clients achieve their communication, content and marketing goals. 

For more information about Material Impact and its services, visit

Media Contact: 

Daniel Jason, Chief Executive:  


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